
Founders
Ed Baxter - Co-Founder & Chief Executive Officer
Having gone through his development years at one of the smallest voluntary clubs in the UK, Ed understands the commitment it takes to progress through the swimming world. After breaking his first British Record and winning the Youth Commonwealth Games in the 200m breaststroke, Ed first trained with Adam in 2015 and moved to train with him fulltime before the 2016 Olympics.
As well as a strong swimming history, Ed has spent a lot of time coaching. Upon retiring from Swimming in 2020, Ed became one of the support coaches for Adam’s training group alongside Mel Marshall due to his passion and experience in coaching.
In 2019 Ed Co-founded AP Race alongside Adam and is now the CEO of the AP Race Brand. Ed works with the team across the world, working collaboratively with Adam to drive the strategy and delivery of this for AP Race’s growth.